How effective is the combination of
your main and ancillary texts?
The music video, magazine advertisement and digipack all work together
to promote the album - ABCD, the advertisements are all encourages sales of the
CD which can result to gaining profit through a business perspective. However
if more CD’s are sold this can also be good commercially as it shows that the
target audience and most importantly the public are liking the music from the
album which they could have found out about through either the magazine advert
and or the music video therefore each aspect that I have created work together
to promote the album. As I have made a Bollywood theme each product that I have
produced will also help promote the film which these song and music video is a
part of therefore the products help to promote the film as well.
As well as the production company logo which is very important as they
are also the music labels, a scanning barcode address is also included on the
magazine cover which is a link to the website of the album - ABCD where the
public can find out information about different all the different artists who
feature in the album. The website will also allow the public watch the music
video and download wallpapers and the album the website will also have links to
each artists Facebook page and twitter accounts to follow their favourite
artists. This is effective because it will get the attention of the public and
will allow them to get involved therefore promoting the album which means that
people are knowing more about it therefore buying the album and going to see
the film.
The music video helps to promote the CD and the film, by firstly fulfilling
the main purpose of entertaining and engaging the audience and then hopefully
encouraging them to want to listen to the song regularly therefore buying the
CD. Once the digipack is purchased the audience may take advantage of exclusive
features provided to them, such as following the website links and entering
interactional areas of the website which enable them to feel part of the film
and have a relate to the character shown making her journey to what she wants
in life.
I think that my media products work together well together, as they all
show continuity regarding the design/stylistic choices. I used the same for the
title of the album name which ABCD which is the logo on each product, which
allows the audiences and public become more aware of the album and the film
just be seeing the logo. It was important that I keep the continuity through
each product this is because the music video and the digipack is a part of a
film promotions therefore all three products most importantly work together to
promote each other and more importantly they all work together to promote the
film – Any Body Can Dance. As there is consistent continuity I feel this has a
very effective, the fact they all have the logo in them will make the audience
more aware of the album, therefore produce more people wanting to know about it
so they may buy the CD or go online to find out of bit.
