Question 2

How effective is the combination of your main and ancillary texts?

The music video, magazine advertisement and digipack all work together to promote the album - ABCD, the advertisements are all encourages sales of the CD which can result to gaining profit through a business perspective. However if more CD’s are sold this can also be good commercially as it shows that the target audience and most importantly the public are liking the music from the album which they could have found out about through either the magazine advert and or the music video therefore each aspect that I have created work together to promote the album. As I have made a Bollywood theme each product that I have produced will also help promote the film which these song and music video is a part of therefore the products help to promote the film as well.

As well as the production company logo which is very important as they are also the music labels, a scanning barcode address is also included on the magazine cover which is a link to the website of the album - ABCD where the public can find out information about different all the different artists who feature in the album. The website will also allow the public watch the music video and download wallpapers and the album the website will also have links to each artists Facebook page and twitter accounts to follow their favourite artists. This is effective because it will get the attention of the public and will allow them to get involved therefore promoting the album which means that people are knowing more about it therefore buying the album and going to see the film.

The music video helps to promote the CD and the film, by firstly fulfilling the main purpose of entertaining and engaging the audience and then hopefully encouraging them to want to listen to the song regularly therefore buying the CD. Once the digipack is purchased the audience may take advantage of exclusive features provided to them, such as following the website links and entering interactional areas of the website which enable them to feel part of the film and have a relate to the character shown making her journey to what she wants in life.

I think that my media products work together well together, as they all show continuity regarding the design/stylistic choices. I used the same for the title of the album name which ABCD which is the logo on each product, which allows the audiences and public become more aware of the album and the film just be seeing the logo. It was important that I keep the continuity through each product this is because the music video and the digipack is a part of a film promotions therefore all three products most importantly work together to promote each other and more importantly they all work together to promote the film – Any Body Can Dance. As there is consistent continuity I feel this has a very effective, the fact they all have the logo in them will make the audience more aware of the album, therefore produce more people wanting to know about it so they may buy the CD or go online to find out of bit.